Special Event Magazine
"Gala Award" - Best Corporate Event


  • Client: Shockey Industries
  • Event: 100th Anniversary Celebration, Winchester, Virginia
  • Attendance: Between 250 and 750 guests per event
  • Description: To celebrate 100 years of success, this family-owned construction company held the following events.

    • Kickoff Breakfast for 125 management and staff
    • Formal reception and dinner with entertainment for 300 top customers and suppliers
    • Cocktail reception for 400 community leaders plus additional customers and suppliers
    • Company picnic for 1500 employees and their families
  • Objective:

      Reinforce company positioning as "The Partner of Choice".



  • Management Services:

    • Executive meetings for concept development, planning, and execution
    • Development of construction-oriented theme
    • Budget planning and research
    • Supplier selection, direction, and supervision
    • Invitation production and management
    • Computerized RSVP compilation for dinner and reception
    • Themed food and beverage planning and presentation
    • Memento selection, production, and distribution
    • Recruitment, supervision, and coordination of entertainment
    • Speech writing and speaker support
    • Site infrastructure including tents, power, light, sound and valet parking
    • Coordination with local life safety, fire, and traffic control
    • Escort card dinner seating plan
    • On-site management of breakfast, dinner and reception
    • Supervision of historic displays and interactive mementos at picnic
    • Arranged for "100th Birthday" congratulations by Willard Scott on NBC TODAY show
    • Reports and correspondence
    • Internal administration
    • Supplier invoice review and negotiation
    • Post event review and follow-up

  • Event Budget:
      $193,000

  • What Our Client Said:

      I was confident after my interview with you in January that The Events Organization would do a good job in helping with our 100th anniversary. However, the results went way beyond my expectations.

      We celebrated in June - it is now September and we continue to to receive compliments, accolades and thank-yous. Our goal was to thank our employees and customers with a special event. Believe me, they experienced an occasion never to be forgotten.

      You were able to take the simple basics of construction and turn them into elegance. Your attention to every detail from the smooth service of the 300 guest French style dinner to providing coaching lessons for me in making my talk was greatly appreciated.

      I can't wait for the next 100 years!

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