Event Case Studies
- 25th Anniversary of MMR II, the revolutionary vaccine that all but eliminated measles, mumps and rubella. Celebrated with events at four trade shows in Washington D.C., Hong Kong, New Orleans, and Boston.
- To highlight the outstanding achievements of the MMR II vaccine, Merck presented, in conjunction with the receptions, speeches by Dr. Maurice Hilleman, discoverer of the vaccine, and other leaders in world-wide immunology.
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Immunologists, researchers, physicians, and public health officials.
- Development of umbrella event theme concept to run through entire event series
- Site research, recommendations, and negotiations
- Design, fabrication, shipping and installation of customer decor and historic display elements
- RSVP management in advance and on-site
- List management
- Selection and direction of a different supplier team for each event
- Budget development and management
- Responsibility lists and timetables
- Site use plans
- Creation and production of a nostalgic video montage to provide historical perspective.
- Transportation coordination
- Speaker support
- Audio-visual equipment
- Entertainment production
- Food and beverage plans
- Event photography
- On-site management
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As you are aware, before our business relationship began in the fall of 1995, MVD had produced few professional events. Our events agenda was an especially ambitious one, given the 25th anniversary of MMR II and the launch of VAQTA. For someone as new to the events planning profession as I was, I really appreciated having your patience, experience, knowledge, professionalism, and tact to lean on as I learned this new and ever-expanding aspect of my job. Both my internal customers and MVD senior management were extremely impressed with the flawless execution of all eight events, especially given the wide variety of venues and audiences we targeted. I would especially like to pay tribute to you efforts at the International Congress on Infectious Diseases in Hong Kong, in which all of the planning was done long distance. To echo the remarks of Dr. Hilleman, whose landmark work in the development of the measles, mumps, and rubella vaccine we were celebrating, "the event was pure perfection."